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If you're running an advertising campaign and it's your first attempt at promoting your products and services, then no doubt you will have been inundated with a whole bunch of metrics that are quite simply overwhelming when first starting out. Link clicks, earnings per click, page views. Which metrics actually count? how are they going to even benefit my promotions? Should I even bother? Fair questions that I'm sure you may have asked yourself at some point when first entering the world of advertising and analytics.
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